Tag Archives: communication

MediaMyopic Collaborates With CTT

Since the start of the semester typically signals a less prolific blog here at MediaMyopic, I want to alert you to a new collaboration with Georgetown University’s gnovis Journal. The peer-reviewed blog through the University’s Communication, Culture & Technology program will feature bi-weekly posts from MediaMyopic. The site is a commendable platform and offers a solid mix of diverse, academic viewpoints concerning today’s culture and media environment. While MediaMyopic will continue to serve its mission, I encourage everyone to support the gnovis blog and tune in to its salient discussions. Below is an exceprt from my first post:

Remember the days when we elected politicians who didn’t know how to e-mail? While some candidates think they can still get by with rhetoric from the Stone Age (McCain, anyone?), those days of the not-so-technologically-savvy president are gone, thanks to Barack Obama’s administration. The Blackberry-toting Obama marks the country’s first president to adopt e-mail, despite the technology going mainstream some two decades ago. As a result of Obama’s Web 2.0 White House, we have a president eager to communicate through mediums neglected by past presidents and — for the first time in my generation — Americans have lent their ears to our new leader..Read On

Gupta’s Influence Trumps Inexperience

Dr. Sanjay Gupta

Dr. Sanjay Gupta

Few would dispute that the Obama campaign represented the ultimate confluence of media and politics. The announcement that CNN chief health correspondent Dr. Sanjay Gupta is the leading contender to be the next Surgeon General has furthered Obama’s mastery of media in promoting his message. Many of my colleagues in the medical field have derided this choice, pointing to the fact that Gupta’s training as a neurosurgeon, coupled with his relative youth, makes him unqualified to be the leading spokesperson on public health issues like diabetes, obesity, and coronary artery disease. However, I believe that Gupta’s potential appointment actually has the potential to be a brilliant choice. Gupta’s background makes him uniquely suited to the position of Surgeon General. Over the last few decades, the Surgeon General’s role has morphed into the chief communicator of public health matters. Other than the tenure of C. Everett Koop, the surgeon general, in recent times, has become a largely invisible position. Koop stood out because he had the charisma to attract an audience, and the ability to explain complex issues to Americans in terms they could understand. In short, he was a transformative figure who millions of Americans could identify by sight alone. I suspect most Americans would be hard-pressed to identify the current Surgeon General. In contrast, millions of Americans invite Gupta into their home on a nightly basis; he has proven he can communicate in laymen’s terms. And while most public health issues wouldn’t ordinarily be handled by a neurosurgeon, Gupta would serve as a spokesperson for these matters, not the clinician – a key difference. The choice clearly demonstrates Obama’s continued mastery of not just the roles media and communication currently play, but their potential in shaping our lives. – Matt Buchalter