Whoring Out Obesity

Type 2 diabetes, high blood pressure, high cholesterol, triglycerides, coronary artery disease, stroke and sleep apnea isn’t incentive enough for Americans to stay active. According to the CDC, obesity rates have risen “dramatically” over the last 20 years, with most states reporting rates of 25% or more in 2007. Bill Bryson once wrote that American culture has become so lazy that we drive a half-mile to use a gym treadmill. And he’s right: we even avoid activity when we exercise. We can blame television, video games, the Internet and junk-food diets for our expanding waistlines. But one company believes it found a solution — that the key lies in sexual innuendo. The laundry list of as-seen-on-TV products has never included a product so outlandish and disturbing than Flirty Girl Fitness, which recently begun penetrating (pun intended) television air space. The company is marketing a line of exercise products and DVDs that make Suzanne Somer’s Thighmaster look wholesome. The products include routines that encourage women, and young girls, to practice slutty dance routines with stage props like medicine balls and chairs. Hmmm, is that why Britney Spears looks so good? It also includes instructions for pole dancing maneuvers that enable users to act out their wildest stripping fantasies. Why such products have reached the mainstream is beyond comprehension, and we’re in a sorry state if this is what it takes to stay fit. If a slew of health problems, mental well-being or self-confidence isn’t enough to inspire Americans to get off their ass, maybe the dream of being a whore will.

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One response to “Whoring Out Obesity

  1. This isn’t just about being a “whore” or the American people’s (mine own included, I’m sure) pathetic laziness. This is yet another step in the degradation of women in this culture, and sickeningly, it’s degradation of women BY women. Why is there only the marketing of such weight loss items to women? I would guess (though I must admit I don’t have the statistics to back myself up) that men are just as fat as women. Why are there no Chippendale exercise videos? Women have made it to almost every level a man has now (albeit not at the same pay) – sports, politics, CEO boardrooms, you name it. But to look at all the marketing, to look at absurdities like pole dancing exercise videos, you’d think all we women want to do is strip and shake our ass. As Ariel Levy says in her book, “Female Chauvinist Pigs,” the rise of raunch culture is not a symbol of how far women have come, but rather how far we have left to go.

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