You can run but you can’t hide. This week a court in Australia ruled that social networking sites are an adequate medium for mortgage lenders to notify borrowers that they’re losing their homes. Barry Schnitt, a Facebook spokesperson, reportedly told news outlets that, “we’re pleased to see the Australian court validate Facebook as a reliable, secure and private medium for communication.” Schnitt may want to re-think his enthusiasm, as people are already crying Big Brother. But social networking users are rather naive to have ever thought these sites would serve strictly social purposes. First came the advertisers, then media began citing the pages as legit sources, employers followed suit, and now colleges are evaluating personal profiles in the admissions process. Once we disclose personal information in a public realm, albeit a virtual one, the public has little recourse in claiming rights to privacy. Conceal, expose and exaggerate what you will on these websites but, in an age of digital narcissism, we’re beginning to learn that the masses must take the humility with the vanity.